Allies are Player Cards. Most Player Cards have no effect unless played. Playing a Player Card costs resources equal to the number in the top right corner. That means the player must discard other cards with a resource value at least as much as this number from their hand. Any excess points are wasted and they cannot be split between paying for different cards.
Allies may have special abilities or boost the controlling player's Attributes. They may also grant Actions or Free Actions which the controlling player may take as normal. Additionally, allies have Willpower and Resilience values. When a player receives Arousal or Punishment, they may place some or all of this on an ally or allies they control, up to the printed values. However, if an ally ever has punishment equal to their resilience or arousal equal to their willpower, they are immediately discarded.
e.g. Titania suffers one arousal and two punishment from a single attack. She puts one of each on Hacker Girl, who is then discarded. Titania takes the other punishment.
If the damage had come from two separate attacks, only one of them could have been placed on Hacker Girl, who would then have been discarded at the end of the attack. Titania would have to take the other two points herself.